ABOUT THIS PROJECT
Makethedot’s challenge was to develop a cloud based SaaS platform, that is an all-in-one fashion mood board maker. They contacted Spadasoft so we can optimize their features and provide them with a user-friendly experience.
OUR INVOLVEMENT
Development
Design
TECHNOLOGIES USED
Java
Python
Makethedot is the #1 cloud based SaaS platform for fashion enthusiasts
Fashion designers use Make the Dot’s collaborative canvas to collect, organize and communicate their creative concepts within one workspace. It is a SaaS platform that offers visual productivity; you can free up your headspace and spend more time creating and organizing mood boards. You can also get your design approved more quickly and easily whenever you are working by collaborating in real-time to align on design direction.
Spadasoft’s role and involvement in the SaaS development process
Makethedot is the all-in-one fashion mood board maker. On Makethedot, you can create different moodboards and inspire and share your mood boards online. This creation of mood boards and sharing it online helps you grow your business and save time.
Spadasoft has created a cloud-based SaaS platform for the fashion enthusiasts that allows them to create, inspire, and share mood boards with each other. Our software allowed the platform to offer a smooth user-experience and streamline users’ creative processes. With our SaaS capabilities, we revolutionized the fashion industry by enhancing user productivity & enabling seamless collaboration in creating mood boards.
DURING THE PROJECT
For this revamp, we leveraged our own PDP (Product Design Process). Recognizing the significance of a structured and user-centric approach, we started this project with a clear roadmap in place.
Throughout the process, regular feedback loops and iterations ensured that we stayed aligned and incorporated necessary fixes along the way.
FOUR STAGES
Research
Ideation
Execution
Technical Assessment
First, we gather evidence that will support the decisions taken henceforth, ensuring that no decision is made based on vague assumptions.
This stage consists of 3 steps: a briefing with the project’s vision and goals and business requirements; user research to guarantee product usefulness and effectiveness from the user’s perspective; and a design benchmark to analyze the landscape of similar and complementary products, design patterns and technologies used in the industry.
The Research stage allows us to leverage the knowledge and skills of existing players and ensure features and design differentiation in the market, and ensure costumer fit.
We formulate an approach to the product based on the user’s needs and the business model.
This is the core of the creative process and it is where the concept of the product is formulated based on the user’s needs and the business model (both identified in the Research phase). Here, the UX designer, the product designer, and the product owner work closely together.
This stage consists of 4 steps: mapping out the user journey, by describing each user’s action, with various user scenarios; a decision matrix that helps prioritize the users’ and product’s goals while considering the product life cycle’s current stage; drawing the wireframes, i.e., the pages’ structure and navigation flow to ensure interface usability and reduce design time; and finally, a mood board to ensure that the product’s look and feel conveys the desired user experience and is aligned with the user profile and market strategy.
We bring the concept to life and put it into practice.
In this stage, the product designer focuses on creating a physical representation of the concept that has been defined up to this point.
It consists of 3 steps: a style guide, where we define a graphic interface’s style, considering colour palette, fonts, image style, input fields, buttons, and so on, to ensure consistency throughout the application; a graphic user interface design (GUI) which are the end-looking screens by applying the style guide to the wireframes; and a click-through prototype to facilitate the feedback from stakeholders or potential users and investors.
We guarantee that all requirements and ideas generated are realistic to implement.
In this stage, all the work previously done should be achievable considering the available time and budget previously settled.
It consists of 2 steps: a high-level architecture where we detail how the product will be built, identifying baselines for the needed technologies and skills to make it; and a project plan to define the major milestones and provides a general understanding of the project’s structure, phases, intersections and interdependencies.
TECHNOLOGIES USED
JAVA
We used Java to make the platform scalable and to increase its security and cost-effectiveness.
Python
Python was used to make the platform’s development easier and faster. Our developers used Python for different customizations on the platform.
WORKING MODEL AND TEAM
While the initial website revamp brought significant improvements, it’s important to mention that digital landscapes are constantly evolving. The dynamic nature of user preferences, technological advancements, and market trends needs continuous monitoring and adaptation. By consistently analyzing data and gathering user feedback, we ensure that our website remains responsive, engaging, and aligned with the evolving needs of the modern users. This ongoing commitment allows us to deliver an exceptional online experience and stay ahead in a competitive digital world.
KEY RESULTS
This project delivered an in-depth understanding of the customer persona
and their interaction with the service.
99.95%
Service up-time due to platform scalability
+5x
More integrations available
+85%
User retention rate
