ABOUT THIS PROJECT
The challenge was to create an integrated app for seamless access to numerous sources of digital entertainment content. They wanted Spadasoft to provide a user-friendly solution to unify diverse content sources and to make a seamless user experience.
OUR INVOLVEMENT
Mobile App Development
Brand
Design
TECHNOLOGIES USED
Angular JS
React JS
Freecast is #1 American digital media distribution company
Freecast is based in Orlando, Florida, and it is a powerful streaming solution that opens doors to over 700 live TV channels. It delivers various content, including news, sports, movies, and lifestyle. With Freecast, you can access 500K+ TV shows and movies such as FOX, NBC, and ABC. With Freecast, you can streamline all your entertainment, including popular news to exclusive movies, in one place.
Spadasoft’s role and involvement in the mobile app development process
Spadasoft aimed to create an integrated app that offers access to multiple sources of digital entertainment. Freecast was created to build a user-friendly app that offers access to a diverse array of content from Crackle to Pluto. Spadasoft was successful in creating Freecast as it had a user-centric approach. It also offers its end users an intuitive interface and a platform with seamless integration. The users experienced the mobile app’s exceptional performance and seamless usability.
DURING THE PROJECT
For this revamp, we leveraged our own PDP (Product Design Process). Recognizing the significance of a structured and user-centric approach, we started this project with a clear roadmap in place.
Throughout the process, regular feedback loops and iterations ensured that we stayed aligned and incorporated necessary fixes along the way.
FOUR STAGES
Research
Ideation
Execution
Technical Assessment
First, we gather evidence that will support the decisions taken henceforth, ensuring that no decision is made based on vague assumptions.
This stage consists of 3 steps: a briefing with the project’s vision and goals and business requirements; user research to guarantee product usefulness and effectiveness from the user’s perspective; and a design benchmark to analyze the landscape of similar and complementary products, design patterns and technologies used in the industry.
The Research stage allows us to leverage the knowledge and skills of existing players and ensure features and design differentiation in the market, and ensure costumer fit.
We formulate an approach to the product based on the user’s needs and the business model.
This is the core of the creative process and it is where the concept of the product is formulated based on the user’s needs and the business model (both identified in the Research phase). Here, the UX designer, the product designer, and the product owner work closely together.
This stage consists of 4 steps: mapping out the user journey, by describing each user’s action, with various user scenarios; a decision matrix that helps prioritize the users’ and product’s goals while considering the product life cycle’s current stage; drawing the wireframes, i.e., the pages’ structure and navigation flow to ensure interface usability and reduce design time; and finally, a mood board to ensure that the product’s look and feel conveys the desired user experience and is aligned with the user profile and market strategy.
We bring the concept to life and put it into practice.
In this stage, the product designer focuses on creating a physical representation of the concept that has been defined up to this point.
It consists of 3 steps: a style guide, where we define a graphic interface’s style, considering colour palette, fonts, image style, input fields, buttons, and so on, to ensure consistency throughout the application; a graphic user interface design (GUI) which are the end-looking screens by applying the style guide to the wireframes; and a click-through prototype to facilitate the feedback from stakeholders or potential users and investors.
We guarantee that all requirements and ideas generated are realistic to implement.
In this stage, all the work previously done should be achievable considering the available time and budget previously settled.
It consists of 2 steps: a high-level architecture where we detail how the product will be built, identifying baselines for the needed technologies and skills to make it; and a project plan to define the major milestones and provides a general understanding of the project’s structure, phases, intersections and interdependencies.
TECHNOLOGIES USED
Angular JS
We used Angular JS for the front-end development of Freecast.
React
With the benefit of React JS, our mobile app developers did not have to create separate codes for Android or iOS. By reusing 90% of the code, they created an app with increased efficiency and speed.
WORKING MODEL AND TEAM
While the initial website revamp brought significant improvements, it’s important to mention that digital landscapes are constantly evolving. The dynamic nature of user preferences, technological advancements, and market trends needs continuous monitoring and adaptation. By consistently analyzing data and gathering user feedback, we ensure that our website remains responsive, engaging, and aligned with the evolving needs of the modern users. This ongoing commitment allows us to deliver an exceptional online experience and stay ahead in a competitive digital world.
KEY RESULTS
This project delivered an in-depth understanding of the customer persona
and their interaction with the service.
40%
Engagement with their user-centric and intuitive interface
85%
Improvement in load speed
40%
Daily engagement growth
